SURGE introduces new triathlon partnership

FOR IMMEDIATE RELEASE

SURGE Activewear Announces Partnership with Challenge CAP Triathlon Series -

SURGE Named Official Souveneir Clothing Supplier for Quebec and Montreal Events

Schomberg, Ontario – April 12th, 2025 – SURGE Activewear, a leader in high-performance athletic apparel, is thrilled to announce an exciting new partnership with the prestigious

Challenge Family Triathlon Series. As the official clothing supplier for the Quebec City and Montreal Challenge events, SURGE will deliver premium souvenir apparel for athletes and fans alike.

Starting in 2025, at both the Quebec City and Montreal triathlons SURGE will introduce an exclusive line of souvenir apparel, including its brand-new premium cycling jerseys, triathlon tops, running jackets, accessories, and more—all designed to celebrate athletes’ achievements across the swimming, cycling, and running stages of the triathlon.

“We’re excited to partner with Challenge Fmaily, a name synonymous with excellence in the triathlon community,” said Ryan Raymond, Founder and CEO of SURGE Activewear. “This collaboration reflects our shared dedication to supporting athletes at every level with top-quality apparel. We can’t wait to contribute to the energy and passion that make the Challenge series truly exceptional.”

The Challenge Fmaily Triathlon series is celebrated for its world-class events, attracting thousands of athletes and spectators to iconic venues worldwide. This partnership marks a significant milestone for SURGE Activewear, reinforcing its reputation as a trusted name in endurance sports.

Athletes and fans will have the opportunity to discover the new performance and souvenir apparel when the online store goes live at the end of April or at the event in Quebec City on June 29, 2025.

For more details about SURGE Activewear and its partnership with Challenge Family, visit SurgeActivewear.com or follow @SURGEActivewear on social media for the latest updates.

About SURGE Activewear SURGE Activewear is a premier provider of high-performance athletic apparel designed to empower athletes at every level. With innovative designs and high quality materials, SURGE is committed to enhancing performance and comfort for a wide range of sports and activities.

About Challenge Family The Challenge Family triathlon series is a global leader in endurance sports, hosting premier triathlon events around the world. Known for its athlete-focused approach, Challenge Family delivers unforgettable race experiences in some of the most scenic and challenging locations. Challenge Family

Media Contact:

Emma Van Buskirk

Client & Media Relations

SURGE Activewear

Emma@SurgeActivewear.com